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Sendburg vs Bombora

Bombora sells intent data, not contacts.
Sendburg gives you more.

Bombora is the leading B2B intent data provider — they track topic research signals across 5,000+ B2B websites. But Bombora doesn't give you contact information. Sendburg combines buying signals with 150M+ verified contact data in one platform, at a fraction of Bombora's cost.

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Why teams choose Sendburg over Bombora

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Contacts included, not separate

Bombora provides intent signals but no contact data — you still need a separate database to reach the buyers Bombora identifies. Sendburg combines signals and verified contacts in one platform.

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Accessible pricing

Bombora's Company Surge data starts at $20,000+/year for enterprise. Sendburg includes buying signals across all plans, starting free, with no separate intent data contract.

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Actionable buying signals

Sendburg's buying signals cover hiring activity, funding events, technology adoption, and leadership changes — all directly actionable for outbound timing. Bombora covers topic-level intent research signals.

Sendburg vs Bombora — feature comparison

Capability
Sendburg
BomboraBombora
Verified contact dataYes — 150M+ contactsNo — intent data only
Buying signals includedYes — all plansTopic surge data — separate product
Free plan availableYes — 1,000 contacts/monthNo
Entry-level cost$35/month$20,000+/year
AI account briefingsIncluded in all plansNot available
Hiring signalsYesNo
Funding signalsYesNo
CRM integrationsSalesforce, HubSpot, PipedriveSalesforce, Marketo, HubSpot (add-on)

Frequently asked questions

What is the difference between Sendburg and Bombora?

Bombora is a pure intent data platform — it identifies companies researching specific topics online. Sendburg is a B2B contact database with built-in buying signals. Bombora doesn't provide contact information; Sendburg provides both contacts and signals in one platform.

Do I need both Bombora and a contact database?

Many enterprise teams use Bombora for topic intent plus a contact database to reach identified accounts. Sendburg covers both use cases — buying signals plus verified contacts — without two separate contracts.

How much does Bombora cost?

Bombora's Company Surge data starts around $20,000/year for small packages and scales into six figures for large enterprise deployments. Sendburg includes buying signals starting at $0/month.

What kind of buying signals does Sendburg track?

Sendburg tracks: job postings (new hires signal growth and tool buying), funding events (new budget to spend), technology adoption changes (switching signals), and leadership changes (new executives bring new tool preferences) — all in real time.

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No card. No contract.

1,000 verified contacts every month at no cost. Evaluate Sendburg against Bombora with your own data.

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