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The Case for Switching from Apollo.io in 2025

A data-driven analysis of where Apollo falls short on free tier generosity, AI capabilities, and total cost for high-growth sales teams. What 1,000+ teams switched to instead.

Sendburg Research

June 12, 2025 · 7 min read

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Filter:6 articles

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Intelligence

Buying Signals: How SDRs Find Accounts at Peak Purchase Intent

The five intent signals that consistently predict purchase-readiness — and how to build a systematic weekly process for surfacing them.

June 5, 2025·8 min read

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Prospecting

Why Tech Stack Filtering Is the Most Underutilized Prospecting Signal

Companies running specific tool combinations reveal buying intent and budget availability that firmographic filters alone cannot capture.

May 28, 2025·6 min read

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🎯

Prospecting

Finding the Right Decision-Maker: A Systematic B2B Approach

A repeatable 3-step process for identifying economic buyers at any target account — without LinkedIn Premium or hours of manual research.

May 20, 2025·5 min read

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Cold Email Benchmarks 2025: What Separates 30%+ Open Rates

Analysis of 2M+ cold emails identifies the three variables with the highest measurable impact on opens, replies, and meetings booked.

May 14, 2025·9 min read

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GTM

Building an ICP That Translates Directly to Prospect Lists

A data-first framework using closed-won analysis, technographic data, and firmographic clustering — with actionable search filters for each segment.

May 7, 2025·10 min read

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