Building Your ICP From Scratch: A Framework That Actually Works

Most ICP documents sit in a Google Doc and collect dust. They are written in a workshop and never used again. This guide is designed to produce an ICP you can immediately translate into a targeted prospect list you can start working the same day.

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• Why most ICPs are useless
• Start with your best 10 customers
• The 6 dimensions of a real ICP
• Testing your ICP against real data
• Turning ICP into Sendburg filters
• Revisiting the ICP quarterly