Lusha Pricing in 2026: Plans, Credits, and What It Really Costs
Lusha is one of the easiest contact-lookup tools to start with — free tier, self-serve, clean Chrome extension. The catch is credit economics: per-contact costs look small until you scale past a few hundred reveals a month. Here is the full picture.
Lusha pricing plans in 2026
Lusha publishes self-serve pricing built around credits. As of early 2026, reported plans are:
- Free: a small monthly credit allowance for trying the extension
- Pro: roughly $29–$49/user/month depending on credit volume
- Premium: roughly $51–$79/user/month with larger credit pools and bulk features
- Scale: custom pricing — API access, CRM enrichment, SSO
Credits are consumed per contact reveal — an email and a phone number for the same person can meter separately depending on plan. Check Lusha's pricing page for current packaging.
What Lusha does well
Lusha's Chrome extension is one of the fastest ways to pull a direct dial or email while viewing a LinkedIn profile. Setup takes minutes, the interface is clean, and for individual reps doing targeted, low-volume prospecting the workflow is genuinely convenient.
Where the limits show
- Lookup-first design: bulk list building and advanced filtering are limited compared to database platforms
- No company intelligence: no signals, tech stack data, or account research — contacts only
- Credit economics at scale: costs climb quickly past a few hundred contacts/month
- Data coverage: strongest on profiles active on LinkedIn; thinner elsewhere
Lusha vs alternatives
- Sendburg: 1,000 free verified contacts/month vs Lusha's small trial allowance; adds AI briefings, signals, and tech stack filters from $35/month
- Apollo.io: comparable entry price but bundles sequences and a dialer
- Kaspr: closest like-for-like extension rival, stronger in Europe
- RocketReach: broader lookup types (social, personal) at similar cost
If you are pulling more than a couple hundred contacts a month or need account-level intelligence, a database-first platform costs less per contact. Side-by-side: Sendburg vs Lusha.