The Best B2B Data Providers for Australia and New Zealand in 2026
For Australia and New Zealand, Sendburg and Apollo are the self-serve options with free plans and verified emails, ZoomInfo suits global enterprise teams, and Lusha covers quick direct dials. Follow the Spam Act (AU) and the Unsolicited Electronic Messages Act (NZ) - both need consent, which can be inferred in some B2B cases.
Australia and New Zealand are mature, English-speaking B2B markets with high LinkedIn use and strict anti-spam laws. We compared the tools ANZ teams use for Sydney, Melbourne, Brisbane, Perth and Auckland.
Disclosure: Sendburg is our product. We have tried to be fair - where another tool is the better fit, we say so. Prices are from each vendor's public pricing page or widely reported figures as of November 3, 2026; they change often, so check before you buy.
How we compared
- Coverage of the region's companies and decision-makers (we tested searches in the main business cities)
- Email accuracy: is there a verified-email filter, and what happens when an email bounces
- Price for a small team, and whether there is a usable free plan
- Filters that matter for local prospecting (city, industry, title, company size)
- Phone numbers and how much they cost
- Data-protection posture for the region's laws
At a glance
| Tool | Best for | Free plan | Paid from | Phone numbers |
|---|---|---|---|---|
| Sendburg | Self-serve teams that want ANZ data with a free plan | Yes - 10,000 credits/month | $35/month (Growth) | Yes (extra credits) |
| Apollo.io | An all-in-one database plus sequencing | Yes - limited credits | $49/user/month (annual) | Yes (extra credits) |
| ZoomInfo | Large enterprise teams selling into North America | No (demo / trial on request) | Custom annual contract | Yes |
| Lusha | Quick direct dials from a browser extension | Yes - 40 credits/month | About $49.90/month (Starter, monthly) | Yes (10 credits each) |
| Hunter | Finding emails by company domain | Yes - limited monthly searches | Monthly plans | No |
| LinkedIn Sales Navigator | Finding the right people and job-change alerts | Free trial | Monthly subscription | No |
1. Sendburg - best for self-serve teams that want anz data with a free plan
Sendburg has 2.4M+ contacts in Australia (Sydney 401K+, Melbourne 366K+, Brisbane 170K+, Perth 131K+) and 335K+ in New Zealand (Auckland 91K+), with 320K+ at director level and above. City, industry, title and seniority filters, a verified-email filter and automatic refunds for bounced emails.
Strengths
- Free plan large enough for real prospecting, not just a trial
- City, industry, title and seniority filters with a verified-email filter
- Credit refunded automatically if an unlocked email bounces
- Month-to-month plans, no annual contract
- City pages for Sydney, Melbourne, Brisbane, Perth and Auckland
Watch out for
- Newer brand with fewer third-party reviews than Apollo or ZoomInfo
- Phone numbers cost more credits than emails
- No built-in email sequencer - lists go to Instantly, Smartlead or your CRM in one click
2. Apollo.io - best for an all-in-one database plus sequencing
Apollo is a common choice for ANZ SaaS teams; coverage is good for tech and larger companies - test SMEs and regional businesses.
Strengths
- Very large global database
- Sequences, dialer and CRM sync in one tool
- Well-known, lots of tutorials and integrations
Watch out for
- Credits are per seat and run out quickly on larger teams
- Mobile numbers use many more credits than emails
- Data quality outside North America and Western Europe varies by market - test a sample first
3. ZoomInfo - best for large enterprise teams selling into north america
ZoomInfo fits global enterprises where ANZ is one region; for an ANZ-only team, self-serve tools usually cost much less.
Strengths
- Deep North American coverage and company data
- Intent data, org charts and many integrations
- Mature enterprise admin and compliance
Watch out for
- Annual contracts, commonly reported in the five-figure range per year
- Overkill for small teams
- Coverage is strongest in North America
4. Lusha - best for quick direct dials from a browser extension
Lusha helps with individual direct dials from LinkedIn; small allowances make it a lookup tool.
Strengths
- Simple Chrome extension for LinkedIn and company websites
- Known for direct-dial phone numbers
- Easy to start, no sales call needed
Watch out for
- Small credit allowances - phone reveals use 10 credits
- Fewer list-building filters than full databases
- Costs climb fast at volume
5. Hunter - best for finding emails by company domain
Hunter shows the email pattern at a company you already know. Email only.
Strengths
- Domain search shows a company's email pattern and known addresses
- Clean email finder and verifier
- Good free tier for occasional lookups
Watch out for
- Email only - no phone numbers
- Not built for filtering by title, industry and location at scale
- Coverage of small local companies varies
6. LinkedIn Sales Navigator - best for finding the right people and job-change alerts
LinkedIn use is high across ANZ; Sales Navigator is the best way to map buying committees.
Strengths
- The most complete view of who works where
- Lead and account alerts, including job changes
- Strong in every market where LinkedIn is used
Watch out for
- No email addresses or phone numbers - pair it with a contact database
- Exports are restricted
- Per-seat pricing adds up
ANZ-specific tips
- Formats: from our study of verified Australian work emails - Australia: 56.5% first.last@, 13.2% flast@, 12.7% first-name-only.
- The Spam Act 2003 needs consent - express, or inferred (for example a conspicuously published business address with no 'no spam' statement, when the email is relevant to the person's role) - plus identification and an unsubscribe.
- Check the Do Not Call Register rules before telemarketing calls in Australia.
- Remember the time-zone spread - Perth is 2-3 hours behind Sydney; New Zealand is ahead.
Data protection
Australia: the Spam Act 2003 and the Privacy Act 1988. New Zealand: the Unsolicited Electronic Messages Act 2007 and the Privacy Act 2020. Both require consent (which can be inferred in some B2B situations), clear identification and a working unsubscribe.
Which one should you choose?
Testing the market first: Run 50-100 of your target accounts through Sendburg's and Apollo's free plans and compare verified emails found and bounce rate.
Global enterprise team: ZoomInfo, with a regional database for gaps.
Phone-first SDRs: Lusha alongside a database.
Frequently asked questions
What is the best B2B data provider in Australia?
Sendburg or Apollo for self-serve teams with free plans and verified emails; ZoomInfo for global enterprise teams. Test your target accounts first.
Is cold emailing legal in Australia?
Under the Spam Act you need consent, which can be inferred for conspicuously published business addresses when the email is relevant to the person's role - plus identification and an unsubscribe.
Is there a free B2B contact database for ANZ?
Yes. Sendburg's free plan includes 10,000 credits a month with no card and covers 2.7M+ contacts there. Apollo, Lusha and Hunter also have free tiers with smaller limits.