How to Sell to People Who Just Changed Jobs (2026 Guide)
People who just started a new role are among the best B2B prospects - they review tools and suppliers early. Track job changes for your customers, champions and past prospects, then reach them in their first weeks with a short, personal message that references your past work together.
When a happy customer or champion moves to a new company, they bring their preferences with them. Teams that track job changes book meetings from them at far higher rates than cold outreach. Here's how to find those moves and what tools help.
Disclosure: Sendburg is our product. We have tried to be fair - where another tool is the better fit, we say so. Prices are from each vendor's public pricing page or widely reported figures as of November 3, 2026; they change often, so check before you buy.
How we compared
- Does it alert you when a saved contact changes job
- Does it give the new work email, or only the new title
- How fresh the job data is
- Price for a small team
- Can you push movers straight to your CRM or sequencer
- Coverage of your markets
At a glance
| Tool | Best for | Free plan | Paid from | Phone numbers |
|---|---|---|---|---|
| Sendburg | Teams that want job-change alerts with verified new emails | Yes - 10,000 credits/month | $35/month (Growth) | Yes (extra credits) |
| LinkedIn Sales Navigator | Finding the right people and job-change alerts | Free trial | Monthly subscription | No |
| Apollo.io | An all-in-one database plus sequencing | Yes - limited credits | $49/user/month (annual) | Yes (extra credits) |
| ZoomInfo | Large enterprise teams selling into North America | No (demo / trial on request) | Custom annual contract | Yes |
| Lusha | Quick direct dials from a browser extension | Yes - 40 credits/month | About $49.90/month (Starter, monthly) | Yes (10 credits each) |
1. Sendburg - best for teams that want job-change alerts with verified new emails
Sendburg checks your unlocked and saved contacts for job changes and shows who moved, where, and their new verified work email where available - on the dashboard and in alerts - so you can push movers to your CRM or sequencer. The free plan includes 10,000 credits a month.
Strengths
- Free plan large enough for real prospecting, not just a trial
- City, industry, title and seniority filters with a verified-email filter
- Credit refunded automatically if an unlocked email bounces
- Month-to-month plans, no annual contract
- Job-change alerts on your contacts
- Bulk job-change check from a CSV
Watch out for
- Newer brand with fewer third-party reviews than Apollo or ZoomInfo
- Phone numbers cost more credits than emails
- No built-in email sequencer - lists go to Instantly, Smartlead or your CRM in one click
2. LinkedIn Sales Navigator - best for finding the right people and job-change alerts
Sales Navigator's lead alerts include job changes for people you save - the most widely used way to spot moves. It doesn't provide contact details.
Strengths
- The most complete view of who works where
- Lead and account alerts, including job changes
- Strong in every market where LinkedIn is used
Watch out for
- No email addresses or phone numbers - pair it with a contact database
- Exports are restricted
- Per-seat pricing adds up
3. Apollo.io - best for an all-in-one database plus sequencing
Apollo can help re-find a mover's new contact details once you know they moved; check which job-change features your plan includes.
Strengths
- Very large global database
- Sequences, dialer and CRM sync in one tool
- Well-known, lots of tutorials and integrations
Watch out for
- Credits are per seat and run out quickly on larger teams
- Mobile numbers use many more credits than emails
- Data quality outside North America and Western Europe varies by market - test a sample first
4. ZoomInfo - best for large enterprise teams selling into north america
ZoomInfo offers enterprise-scale contact and company data; ask about job-change tracking on your contract.
Strengths
- Deep North American coverage and company data
- Intent data, org charts and many integrations
- Mature enterprise admin and compliance
Watch out for
- Annual contracts, commonly reported in the five-figure range per year
- Overkill for small teams
- Coverage is strongest in North America
5. Lusha - best for quick direct dials from a browser extension
Lusha is a quick way to get a mover's new mobile once you know their new company.
Strengths
- Simple Chrome extension for LinkedIn and company websites
- Known for direct-dial phone numbers
- Easy to start, no sales call needed
Watch out for
- Small credit allowances - phone reveals use 10 credits
- Fewer list-building filters than full databases
- Costs climb fast at volume
Job-change playbook
- Track three lists: current customers' champions, closed-lost prospects who liked you, and power users.
- Reach out in the first 2-6 weeks - congratulate them, mention what you did together, offer something specific for their new team.
- Don't pitch on day one; ask how they're setting up the new role.
- Update your CRM: mark the old record as left and create the new one at the new company.
Data protection
Job-change outreach is still B2B prospecting: GDPR, UK GDPR, CAN-SPAM and local rules apply. Keep the message relevant to their role, identify yourself and make opting out easy.
Which one should you choose?
Small team: Sendburg's free plan plus Sales Navigator alerts.
CRM-heavy sales team: A tool that pushes movers into your CRM automatically.
Frequently asked questions
Why sell to people who changed jobs?
New leaders review tools and suppliers early, and someone who already knows your product is a warm lead at a new account.
How do I track job changes?
Save your key contacts in a tool with job-change alerts (for example Sendburg or Sales Navigator) and check the alerts weekly.
How soon should I contact someone after a job change?
Within the first few weeks, with a personal, low-pressure message.