Why Your Cold Email Open Rates Are 12% — and How to Double Them

12% is about average for cold outreach in 2025. Average does not book meetings. Most open rate problems come from three places: weak subject lines, deliverability issues, and sending to the wrong people. Here is how to fix all three with specific examples.

Try Sendburg free

1,000 B2B contact credits every month. No card required.

• Why 12% is the floor, not the ceiling
• Subject lines that actually work
• The deliverability issues nobody talks about
• Personalization beyond the first name
• The right send times in 2025
• A real before/after example